Brand guidelines, often called a brand style guide or brand book, are a set of rules and standards that outline how your brand should be presented to the world. These guidelines cover everything from your logo usage and typography to your brand tone of voice, color palette, and even imagery styles.
In this blog, we’ll explore the differences between paid and organic marketing, their benefits, and how businesses can combine them for maximum impact.
This shift towards influencer marketing isn’t just a trend; it’s a reflection of how consumer preferences have evolved. People are no longer solely looking up to celebrities for advice on products and services. Instead, they are turning to influencers for recommendations that feel more genuine and relatable. Let’s break down why influencers are becoming more powerful in the world of marketing.
